A good sales associate remembers your size, your anniversary and the colour you never wear. A good luxury brand now remembers all of that in software, along with your address, your purchases and, sometimes, far more.
From discretion to data-caring
Data-caring means treating customer information the way the house treats its most valuable materials: collected deliberately, stored carefully, used with respect, and never left lying around.
Where to invest first
- Collect less: only what improves the client’s experience.
- Lock down clienteling apps on staff devices.
- Make privacy notices as well-designed as the boutique.
This article is general commentary and is not legal advice.
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