Fashion
Why Do Luxury Brands Make Beauty Products?
Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.
Tagged
Brand strategy
Fashion
The Silk Scarf Is Doing the Heavy Lifting Again
In a cautious market, the silk square is the rare luxury object that is both an heirloom and an impulse buy. Houses have noticed.
Tech
The Algorithm Has Taste Now. Does It Have Judgement?
Personalisation promised to show everyone what they wanted. In luxury, it risks showing everyone the same thing.
Law
Why Data-Caring Has to Be the Next Big Investment for Luxury Brands
Luxury clients expect their tailor to keep a secret. They expect the same of the CRM, and regulators increasingly agree.
Fashion
Heritage Houses and the Business of Memory
Why the oldest names in fashion are mining their past, and what newer brands can learn about building a memory worth selling.