Why Do Luxury Brands Make Beauty Products?
Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.
Fashion
The season’s grammar, decoded.
Houses, hemlines and the money underneath them. We read collections the way strategists read balance sheets: for what they reveal about power, desire and the business of taste.
3 stories
The Silk Scarf Is Doing the Heavy Lifting Again
In a cautious market, the silk square is the rare luxury object that is both an heirloom and an impulse buy. Houses have noticed.
Heritage Houses and the Business of Memory
Why the oldest names in fashion are mining their past, and what newer brands can learn about building a memory worth selling.
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