Culture
The Devil Wears Prada 2 Is the Most Frightening Film of the Year
Two decades after the cerulean speech, the sequel arrives in a world where magazines, influence and power are no longer where the first film left them.
Founding Editor
Vanshika Verma
Founder of Strategist’s Cut. Writes on brand power, culture, technology and the law that shapes them.
Fashion
Why Do Luxury Brands Make Beauty Products?
Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.
Tech
Virtual Try-On, AI Fit, and the Law: The New Rules of Fashion Commerce
Augmented-reality try-ons cut returns and delight shoppers, while quietly collecting some of the most sensitive data a retailer can hold.
Fashion
The Silk Scarf Is Doing the Heavy Lifting Again
In a cautious market, the silk square is the rare luxury object that is both an heirloom and an impulse buy. Houses have noticed.
Culture
Not Minimal, Not Maximal, India Is Reclaiming Its Own Design Language: The Khazana in Our Backyard
A generation of Indian designers is rejecting both borrowed minimalism and costume maximalism, and finding a vocabulary rooted in craft.
Law
Could Lady Whistledown Survive Today? Defamation, Libel, and Media Law Beyond the World of Bridgerton
Ton society feared her pen. Modern defamation law, platform rules and data protection would have plenty to say about it too.
Tech
The Algorithm Has Taste Now. Does It Have Judgement?
Personalisation promised to show everyone what they wanted. In luxury, it risks showing everyone the same thing.
Law
Why Data-Caring Has to Be the Next Big Investment for Luxury Brands
Luxury clients expect their tailor to keep a secret. They expect the same of the CRM, and regulators increasingly agree.
Culture
Why Everyone Is Dressing Like a Period Drama
Costume dramas have become trend forecasters. The sales data, and the search data, agree.
Fashion
Heritage Houses and the Business of Memory
Why the oldest names in fashion are mining their past, and what newer brands can learn about building a memory worth selling.
Law
Who Owns a Silhouette? Trade Dress and the Limits of Fashion IP
Copycat designs are as old as fashion itself. The legal tools against them are newer, narrower and more interesting than most founders think.
Tech
The Digital Atelier: How 3D Sampling Is Rewriting the Fashion Calendar
Digital samples save fabric, freight and weeks of waiting, and change who gets to see a collection first.