Tech
Virtual Try-On, AI Fit, and the Law: The New Rules of Fashion Commerce
Augmented-reality try-ons cut returns and delight shoppers, while quietly collecting some of the most sensitive data a retailer can hold.
An editorial on modern power, brand behaviour, intellectual property, and market architecture.
Estd 2026
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Augmented-reality try-ons cut returns and delight shoppers, while quietly collecting some of the most sensitive data a retailer can hold.
Luxury clients expect their tailor to keep a secret. They expect the same of the CRM, and regulators increasingly agree.