An editorial on modern power, brand behaviour, intellectual property, and market architecture.
Estd 2026
You can protect a logo. Protecting a shape is a much harder argument.
A silhouette cut from paper can capture a person in a single outline. Fashion houses would love to own their outlines just as completely. The law is more reluctant.
This article is general commentary and is not legal advice.
Ton society feared her pen. Modern defamation law, platform rules and data protection would have plenty to say about it too.
Luxury clients expect their tailor to keep a secret. They expect the same of the CRM, and regulators increasingly agree.
Two decades after the cerulean speech, the sequel arrives in a world where magazines, influence and power are no longer where the first film left them.
Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.
Augmented-reality try-ons cut returns and delight shoppers, while quietly collecting some of the most sensitive data a retailer can hold.
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