An editorial on modern power, brand behaviour, intellectual property, and market architecture.
Estd 2026
Empire lines, corsetry and puff sleeves: television’s wardrobe department is setting the high street’s agenda.
The fashion plate was the original influencer: a hand-coloured print of the latest gown, circulated so that women far from Paris or London could see what was being worn.
Today the same job is done by a streaming series. A season of Regency romance can send searches for corsets and empire waists climbing within days of release.
For brands, the lesson is timing: costume-led trends arrive fast and fade fast. The winners translate the mood, not the costume.
Two decades after the cerulean speech, the sequel arrives in a world where magazines, influence and power are no longer where the first film left them.
Ton society feared her pen. Modern defamation law, platform rules and data protection would have plenty to say about it too.
A generation of Indian designers is rejecting both borrowed minimalism and costume maximalism, and finding a vocabulary rooted in craft.
Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.
Augmented-reality try-ons cut returns and delight shoppers, while quietly collecting some of the most sensitive data a retailer can hold.
In a cautious market, the silk square is the rare luxury object that is both an heirloom and an impulse buy. Houses have noticed.
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