Fashion
Why Do Luxury Brands Make Beauty Products?
Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.
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An editorial on modern power, brand behaviour, intellectual property, and market architecture.
Estd 2026
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Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.